Horror
The horror genre appeals to a younger audience predominantly under the age of 25. The gender profiles for horror movies are women being around roughly 42% and men are 58%. The horror genre appeals to audiences seeking a thrill that can be delivered in one form, providing audiences with adrenaline rushes.
In the horror genres the use of stereotyped behavior as seen in a behavioral study conducted by Zillmann and Weaver (1996). It has been established that females and adolescents often display weakness and harm, while men don't face stress and establish dominance. However these portrayals stem from when women were treated with less rights, and in recent times the rise in feminism has changed the dynamics making women more independent with movies have female leads like in the movie "The Conjuring 2"
Horror movies purposes are to strike fear into their audiences they do this with the technical assistance of lighting and sound. The lighting in horror movies is usually dark and misleading to create on edge effect for audience with the use of shadows to keep them entertained and guessing. While the sound is used during moments of tension and suspense to amplify the effect it has this is heavily seen in the movie "Pyscho".
Institutional conventions within the horror genre are used to signal fear and danger. The marketing for these films often use disturbing images while they withhold information as to main the mystery of the films containments. Trailers are also a strong point for horror movies as they quickly startler the watcher leaving them wanting to learn more about the mystery like in the "Weapons" trailer.
Bibliography
Cotton, S. (2012, November 26). Research: Conventions of the Horror Genre. Shannon Cotton. https://shannoncotton2.wordpress.com/2012/11/26/research-conventions-of-the-horror-genre/
Dirks, T. (2010). Horror Films. Filmsite.org. https://www.filmsite.org/horrorfilms.html
Mesned. (2020, April 11). Audiences for different genres. AS Media Studies Project. https://mesnedalmisned.com/2020/04/11/audiences-for-different-genres/
View of The Symbiotic Relationship Between Genre Theory and Film Marketing. (2025). Epublishing.ekt.gr. https://eproceedings.epublishing.ekt.gr/index.php/iccmi_ep/article/view/7598/6939
Who Is The Haunted House Demographic? (2020, March 9). FearWorm Hauntvertising. https://fearworm.com/who-is-the-haunted-house-demographic/
(2026a). Google.com. https://www.google.com/url?sa=t&source=web&rct=j&url=https%3A%2F%2Fencrypted-tbn2.gstatic.com%2Fimages%3Fq%3Dtbn%3AANd9GcSKsD6SjBx2-3ERatCmH_LtnLi5mgZIJ6vdbpM4fJy__vgKwN09&ved=0CBUQjRxqFwoTCPD_uJyxqJIDFQAAAAAdAAAAABAH&opi=89978449
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